Although I began blogging four months ago, it feels a lot longer, and the direction of my blog has changed a little. There are a lot of dialogue floating around about ‘blogging niche’ and ‘finding your target audience’. I’ve always written about things that directly interested me, which I find is increasingly more blogging-related rather than bookish-related. I started wondering if my past self, the non blogger – would even bother reading my blog if she stumbled upon it?
As bloggers, it’s very easy to get caught up in our little circle and forget about other potential audience. Today, I take a step back, for the sake of my past self!
Here are some of the posts I remember loving, and why my tastes have changed:
- Book Hauls: Now, I have been seeing a lot of people say that they don’t see the point to doing hauls, as it can promote jealousy and negativity. I don’t personally do them myself as I don’t want to face how much money I’ve spent until the credit card bills come out (I DON’T HAVE A PROBLEM OK). Yet, I remember ADORING book hauls when I was a non–blogger. Firstly because I could live vicariously through the blogger, and second because they give me an idea of what to buy for myself – especially if they are a blogger I trust.
- Book Release News: My favourite blogs were one-stop shop for bookish news, I loved the ones that featured all the monthly releases, including handy purchase links – even better if they had review links! While these may be boring for bloggers, as we’re usually quite up to date with what’s coming out – I think as a non–blogger, these posts were invaluable in finding out what was available on the market.
- Other General Book News: Again, as bloggers, we are on twitter and the social media all the time, so we are constantly aware of all the news. As a non–blogger, I loved blogs that had updates on books-to-movie or tv shows transitions!
- Read-A-Likes: I still adore these, but they were basically the only non-book news or book review posts that I read as a non–blogger. You know how much I cared about blogging tips or graphics know-how when I was a non–blogger? ZERO. I do love seeing recommendations for potential next reads via read-a-like lists! There are so many ways to do these, they’re a fountain ofblog content on their own!
- Memes: Especially Top Ten Tuesdays & Waiting on Wednesdays: I feel that some bloggers are a bit snobbish when it comes to memes, they are seen as an uncreative way to churn out posts. However, they were some of my favourite posts to read when I was a non–blogger – again, as they serve for inspiration for my TBR! I still enjoy them now, but I think I appreciated them more when I had less knowledge about all the books available (and wasn’t reading 20+ blogs a day)
- Lists: One of the first series of posts I created when I started this blog was a list of fairy tale retellings. This is because I looked for this as a non–blogger, with no such luck. I would love to make more lists of these kind in the future, so keep a look out for them!
- Discussion: I also really liked blogs that had discussions, especially ones on the current state of books or YA. This is why I used to write so many discussions on a similar vein myself. Recently, my focus has drifted towards blogging tips and blogging-related slumps, but I am trying to find inspiration to write more book-related discussions!
- Book Reviews: I have seen comments questioning the point of book reviews floating around the blogosphere (and I confess, it’s part of the reason I wrote this post). As I non–blogger, I loved reading reviews – but I read them very selectively. By that, I mean I would find maybe 2-3 bloggers who’s opinions I trusted (from seeing what they rated as 5 stars VS what they rated as 1 stars). I also seek for reviews that would entertain me: the snarkier the better. I also LOVE reading chapter-by-chapter analysis. Nowadays, I read all types of reviews, as I have more emotional investment in the bloggers themselves. I’m of the opinion that reviews would always be crucial to book blogging, as sharing our thoughts is why we started in the first place. However, the format of reviews can change to suit the writer.
I’m not necessarily saying that I am going to change the direction of my blogging so that I can reach more audience. At the end of the day, I view blogging as a hobby – and I want to have fun first and foremost. I will continue to write posts that are relevant to me – but I felt that I needed to take a step back and reorientate the blog rather than to fall into routine, just to keep things interesting! I hope you will find some inspiration for blog posts amongst the suggestions above, too!
It’s also a bit of a reminder to myself that posts that may seem irrelevant to active bloggers may actually be invaluable to a reader out there. Don’t dismiss your own work or efforts on a blog posts, simply because you’ve been hearing how memes or book news are uncreative content.
How about you? Have your tastes in blog posts changed over time? Let me know what your favourite posts to read are down below!
Read at Midnight 
On WordPress reader I’m usually reading in the ‘Poetry’ tag. Because I love poetry. The shorter the better though- long poems are so tedious and the person who posts it is very lucky indeed if it keeps my interest.
Interesting post 🙂
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Thanks for sharing your thoughts! I hope you’ll find more Poetry on WP that’s to your liking 😉
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I love this, Aentee! I really think that sometimes we as bloggers forget that we have non-blogger readers who want more bookish related content than blogging tips and such. Like I used to share book news before but being a part of the blogging community made me feel like I was being repetitive about news that fellow bloggers already knew for sure and it never came to mind that non-blogger readers might like to hear about that info. So thanks for the perspective on the matter! As for reviews, I’ve always loved reading them and even now as a blogger, I still do. Awesome discussion!
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I think because all of our commenters are bloggers as well, it’s very easy to forget there’s an audience outside of our small group (though I’m not sure ANY non bloggers actually read my blog haha). I actually still am interested in book release news and such, but I am not currently following anyone that can provide them *sad face*
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This is a great post! I always kinda assume all my readers are also bloggers. I really need to start coming up with more quality posts for non bloggers!
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I think non-blogger oriented posts are things that your blogging readers would enjoy as well.
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Lovely post, Aentee. I must admit, I didn’t really read blogs before I jumped into blogging. I had to be taught about memes and whatnot. But I did my homework, and I found that reviews and monthly updates/hauls were my favorite to read. They still are + discussions much like these! I also enjoy posts that document bookish journeys with photographs (BEA, SDCC, Book Con, etc) or to a library even – or if one of my faves goes on a trip – like you are soon! c; I expect a journey post with photos (lmao jk but it’d be cool since I’m a hermit) ❤
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Yes, I am so sad that some people feels they should stop doing hauls because they feel they’re making other people envious? Where did all the negativities come from? and YES the bookish events is also another thing I am super nosy on, as I can’t go to many myself XD I WILL TRY MY BEST FOR PHOTO UPDATES OF JAPAN XD
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Wow, this is post made me stop and think for a moment. If I’m completely honest, I’ve never asked myself which type of reader I am directing my posts to. In the book-blogosphere in particular, I find that blogger to blogger interaction predominates, we are a very active community and almost all of our posts are focused on that, on promoting this blog-connection. It’s not like music or cinema blogs, for instance, where the writing is more of a informative type.
On the other hand, and now that you’ve made me think about it, when I was a non-blogger reader, I remember that what interested me the most was new releases and recommendations based on what I liked. Now, that type of posts seem pointless, as you mention, when you know that the blogs you follow are aware of the same news as you. As for me, I do try to keep the “news” posts going on, but they normally are the ones which get less comments or likes.
Anyway, your post was great! 😀 I am sure it will make us revalue what and how we post on our blogs!
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Thank you, I hope the post was somewhat helpful – but at the end of the day, I guess we only post content which we are personally invested in. Which is the way it should be, as this is a hobby instead of a chore. You are right in that book blogging is very different to other blogging platforms in that we rely very heavily on each other for our blog traffic. Whereas I think things like lifestyle or fashion blogging gets a lot of views but less comments — but that’s a discussion for a whole other day XD
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Thank you Aentee, your post was definitely helpful 🙂
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This is an informative post, especially since I’m thinking of what other things to write about on my blog + attract viewers. I think lists and read-alikes are helpful because those are the ones I find myself on the lookout for, and I like to read as many reviews as I could of books that I’m thinking of buying. At the end of the day though, as you said, we will still write about what we want and what we find enjoyable to do. 🙂
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I *LOVE* reading read-a-likes, so I hope you’ll be doing some soon as I WANT TO READ YOURS haha. I know it’ll be filled with great fantasy!
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Omg I loved book hauls as a non-blogger. I still enjoy them because it gives me an idea of what my blogging friends plan to read, but I look at them a lot less now since I’m usually buying the same releases. I do still really like watching Booktube hauls though, especially being able to see every aspect of the book through video.
Hehe, I love your point about reviews 😉 I love reading review posts the most because it gives me a chance to see different opinions, and they’re definitely the things that non-bloggers (who aren’t followers) read the most of. Nothing gives me more pleasure than seeing people referred to my blog through search engine. Reviews are my favourite posts to write… so I probably won’t ever cut down on them. They’re the posts that I find to be the most creative because each one is different. I find that when I’m doing weekly features or book tags, my answers are almost always the same. Reviews give me the variety I need.
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Those youtube book hauls are the worst, I always want to emulate them and go out to buy 20 books. I lament once more: why doesn’t Book Outlet exist for us Australian *sobs pitifully*
I agree that book reviews are one of the posts I have to work hardest for as every book and every emotion or response I feel is different. Putting them into words is so much effort. Whereas discussion posts are so much easier for me to write. Thus it perplexes me when I see people saying Book Reviews only are boring?!
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I learnt a couple weeks ago that Book Outlet actually ships to Australia!! Except shipping is expensive unless you buy A LOT. Joey did the maths for me but I can’t remember what he said hahahahahaha XD
And I am still angry about the book reviews only comment from that post… GRRRRR. I wrote my first discussion post on Happy Indulgence though! It was actually surprisingly hard. But I think that might’ve been because I decided to do it very last minute. Reviews are still my jam though 🙂
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I started to blog because I wanted to share my love for books and it has never changed through out my (almost) 3 years of blogging. The only transition I went through was from being promotional book blogger to being more of review book blogger. For me it is simple, I write about what I like to read about on other blogs. That means book reviews, book recommendations, discussions and hauls. I am very book oriented kind of blog reader so I hope book bloggers never stop writing reviews!
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I’m glad to hear that you’ve always had such clear goals in regards to your blogging. I think having a clear vision enables you to create fantastic content, and from what I can see from your blog – you’re doing excellently!
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Aw, thanks Aentee! It means so much to me to hear that 🙂 It took me two years to get to such point and method of trial-and-error until I found the “right way” of blogging for me. You seem to be doing great yourself in my opinion!
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I’ve always loved Top Ten Tuesdays as well – definitely is true that a lot of people don’t see worth to them, though. AND BOOK HAULS, YAAAAS.
Also, anything with beautiful book photos/graphics. I’m a very visual person 😉
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I actually find it a bit hard to read a lot of text at once on blog because my attention span is horrible, so I appreciate the bookish photos and graphics too!
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I actually thought about doing a News post the other day, because there has been a LOT LOT LOT of big news in the M/M genre over the last week or two. But then I realized that it’s basically promoting drama in the community. So I’m struggling to find the right balance of “unbiased reporting of the facts” and “this is important to me and this is why”, if that makes sense?
I love reading discussion posts, and memes, and lists! I do get jealous when people post book hauls (because the closest I can get to a bookstore is Amazon… it’s just not the same 😦 ) but I suspect that will change when I get to move back to civilization in December.
Excellent post, giving me some great ideas for future blogging!
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I think if they’re issues or events that are important to you, you should definitely do a discussion post to air out your thoughts – I don’t think adding your voice to the mix would be promoting drama 🙂
I get what you mean about book hauls envy. I watch YT videos to get my fix and sometimes the person would buy like 20 books!! HOW?! I WANT!
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As always you start very interesting thought provoking discussion, Aentee. I’ve already told this before, I think before trying to find your blogging niche and your target audience, you need to answer a question: Do I want to make money of my blogging or is it my hobby. In the first case business approach is needed: firstly what you plan to sell (for example your designs), then you find you target audience, your blogging niche, marketing and so on: you write content, which would be interesting not only for you, but for your audience. If blogging is your hobby, your way to express yourself and find like-minded people, then it is another story. Then you just do what you love, and in this case statistics don’t matter. In business blog you need high number entrances and visits, in personal blog you want “real people” (it can be just five persons, but they became your friends, who care about you). While reading this post I realized that my preferences also changed since I became a blogger.
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I actually do make some money through my blogging, via marketing designs to bloggers. But I did not shift my focus of the blog to bloggers because of that – at least not consciously… Maybe my business side of the brain took over before I realised it? XD
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I don’t do a lot of Memes, but I usually take part in Top Ten Tuesday. It’s fun, but there’s only so many of them I can read in one day. I usually give up looking at my blog feed after I look at about ten of them or so. It probably would be more interesting if you don’t follow a couple hundred blogs that are all posting on the same thing.
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I agree that too many Top Ten Tuesday posts can feel monotonous, that’s why I appreciate people who puts on a spin on theirs so much! Same as for book release days and seeing like 10 reviews of the same thing pop up on your feed at once.
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I loved your comment about the book haul posts; I don’t like to fully acknowledge how much I’ve spent on book in a week either! ;-D I think that I’ve changed a lot as a blogger in the sense that I try to post consistently and that my writing has improved a little bit. I also try to interact with other bloggers/followers a lot more so that people know I like to hear from them, and I think that getting some feedback from others has helped encourage me as a writer to keep on doing what I’m doing as a blogger. After having a blog for 3 years, I think the greatest lesson anyone can learn, though, is to just keep writing to the beat of their own drum and hope that their words/posts reach out to others.
I love any kind of post where an individual’s personality comes out, whether it be them just sharing a story or a book review.
Great post!
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My partner actually had a look at my credit card for me and calculated how much my book spendings were last month and… I went way over budget. Ooops. I am trying to crack down on it this month, especially as I’m going on holiday and I need money for it.
I agree that as bloggers, we hear a lot from fellow bloggers, so I guess that’s why the materials we write might come from those conversations.
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*laughs* I know! I love Christmas, but that’s usually the time when I can only read what’s at the library so I can save up for gifts for my friends and family. ;-D All I got to say is, stay strong, fellow blogger/reader, stay strong!
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Once again great topic Aentee! When I was a non-blogger I’d used to check out the book blogs mainly for book reviews, discussions, recommendations and book hauls. Basing from my experience I’d like to create a blog that have the attention of both bloggers and non-bloggers. Now as a blogger I’d love to check out book reviews and book discussions.
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Thank you for sharing your thoughts! My favourite posts to read are still the recommendation ones, I guess I just love any excuse to buy books.
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haha! Me too! 😀
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This is such an interesting discussion! Honestly, I still love lists, and I’m also always behind on news haha.
-Amy
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I adore lists as well, I guess that’s why they are so prolific on my own blog XD
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Haha. Nothing wrong with that, eh? 😉
-Amy
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My taste have definitely changed. As a non-blogger I only read book reviews. Then, I started reading posts about blogging, writing and etcetera. I like to see a little of everything. When I began my blog, it was supposed to only be book reviews. Or anything book related. Then, it quickly morphed into something else. I fell into a reading slump. So I started talking about myself, Teen Wolf and I post my work here and there. I’m trying to get back to doing more bookish things. In my mind that would balance everything out.
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I like that you mix things up with your own blog 🙂 I hope you are able to do more bookish things and get out of your reading slump soon, though!
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Contrary to your experience Aentee, I find myself broadening the posts I read rather than shifting views. I still read book reviews, hauls, and discussions – at the same time, I’ve been introduced to how-to and other informational posts for bloggers themselves. It’s pretty cool to see how we’ve developed in regards the kinds of posts we like though. 😀
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It’s so great to hear that your taste became more expansive with blogging! I love reading the information post, and you’re right – I actually still love book reviews and book hauls, especially the hauls on YouTube omg.
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What an interesting post! I actually find myself reading and enjoying other bloggers’ reviews now more than I did when I was a reader/non-blogger 1) because I’m more actively looking for new books to add my TBR now (not that I need any more of that!) and 2) I’m always very curious to see what my friends and fellow bloggers thought about a book I’ve read. I’ve always loved meme posts and hauls though! I used to be so excited and happy to see what other bloggers have bought/received for review, and I still get like that except now I get to share in the fun too 🙂 I love finding new books and seeing other people’s enthusiasm. It’s really a shame how hauls have been painted with some negativity now, a couple of bloggers I follow have even stopped sharing their hauls because of that. That just makes me sad because I’m sure it was something that made them happy before the negativity overshadowed their joy.
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I know, all the ARC or plain book envy are making some people hesitant to post their photos of books on their blogs and social media account. When did we start projecting so much negativity on each other? I personally love reading your haul posts, as you get quite a few SFF titles I would NEVER have heard off if I didn’t visit your blog XD
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Aentee this is wonderful! I definitely feel like my taste in blogging direction and posts I used to enjoy reading has changed. I also used to adore reading book hauls and memes but now I find myself leaning towards bookish discussions and also towards more blogging related discussions, just like you.
I find the things that I personally blog about hadn’t changed exactly but I have definitely shifted my style over the course of this year that I’ve been blogging.
I really love this discussion, I think it’s very important for bloggers everywhere, especially those encountering the time in their blogging life when things start to shift and they get on uneasy ground!
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Thank you Josie!! I still do love book hauls and memes in moderation (looking at 20 in a row pop up on my feed gets a bit hard in terms of commenting XD) I think people are entitled to write whatever they want on their own blog, though!
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Yeah I suppose the enjoyment factor kind of deteriorates as you have to read so many, right?
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Well said! I think my tastes have definitely changed (for the better) since stalking blogs vs starting my own. I love reading/watching other haul posts and I love the quirky book event posts other blogs come out with. I think it makes the whole experience more fun. I’m also really trying to spread the word of older less known/popular books at the same time as upcoming releases. Of course, that doesn’t stop be throwing my plans to the wind and reading what I want when the mood strikes. 😉
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Oh yes, I would love to hear about lesser known or titles from at least 5 years back! I think it’s very easy to forget those amongst all the hype for new releases!!
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I didn’t really read many blogs before I began blogging, and just kind of dived in at the deep end! Luckily I got the hang of it,and found my feet pretty quickly. I read a few reviews though, and always enjoyed them. I also really liked lists, like you! Great post, Aentee ♥
~Denise @ The Bibliolater
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I’m happy to hear you quickly found your ground. I’ve always lurked on GR and big book blogs such as The Book Smugglers since my high school days – but I am only participating in earnest since June this year XD
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I think somewhere along the line, we started blogging for other bloggers and for publicists. Like, ‘oooh look publicists how much I am promoting this author, don’t you want to give me an ARC now?’
I always wonder how many of our followers stop by because they genuinely like our blog as opposed to obligation/wanting us to comment back 😦
I don’t care how much shit memes get, I’ve always and still love them. I love book hauls and weekly releases and discussions too.
Lovely post!
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Great point Nereyda, it’s very easy to lose sight of who you’re blogging and promoting for – this is actually my next discussion topic! I also don’t want people to feel like they have to come to my blog just because they leave comments on theirs, either 😦 But I guess getting comments is nice no matter what.
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I love this post so much! I started blogging before I even knew book blogs existed, so I never got that other perspective! This is definitely motivating me to make more recommendations lists and things, though I still try to just write what I feel like writing about haha
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I’ve been lurking on book blogs since high school — I don’t know what took me so long to make one myself XD I would love to see more recommendation list from you, gimme more starships and dragons in life 😉
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I never read blogs prior to blogging. I know that’s strange but I only found books through author recommendations and Goodreads. Really, I’d go to Barnes and Noble and buy anything that looked appealing. This cost so much $ I eventually transitioned to the library and requested EVERYTHING. I would leave with a bag of books and just read and read. I love how I find books now but I will say…those days were really fun. I had no clue what others thought of what I was reading and I didn’t care to analyze. I just read for the pure enjoyment of it. This is an awesome post and much appreciated insight!
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I lurked on blogs for a LONG time before blogging – but I used like 3 sites XD I don’t even visit those sites as much anymore since I started my own blog as I found a different community, I guess. I do miss the days when I didn’t have to mentally take notes of everything I read, too!
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I actually didn’t read anything from the community if it didn’t turn up on Goodreads or linked from Google when I wasn’t a blogger. So I think that’s the next step for me; to tie-in and engage readerships outside of this social circle of sorts. But that’s a tough mission, I’d say.
I will always stand by memes (particularly TTT) as being an excellent platform of gaining traction as a start-up. But with the wave of new memes like T5W, TTT has made for a more inundating read and it feels as though it’s less popular now….? That’s just speculation though.
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Before blogging I basically just read books from like 5 authors I knew I loved, I definitely branch out a bit more (but also means I read many more disappointing books as well). I think GR is an excellent platform to reach out to non-blogging readers.
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Lists are always big for me, and a lot of other people I think. They’re easy to skim while still getting the major posts of a post. That’s why I think Top Ten Tuesdays is a great meme!
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I love TTT as well due to the constant variety it has!
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This is such a great post, because you have a fabulous point that I know I am guilty of overlooking. You’re right- before blogging, I had a whole different “need” from reading blogs. While I NOW want to talk about bookish stuff and blogging idiosyncrasies, back then I would have probably not. I would have wanted the scoop on bookish stuff, and reviews of course. I did love learning about a blogger, then AND now, because they felt more “human”, you know? And one thing that you mentioned that I have toyed with adding into my weekly recap is the bookish news. Now I usually only list HUGE news, or maybe news from a favorite author or series or whatever, BUT I would like to branch out in the future. Because a lot of times, even other bloggers miss stuff! I mean, I went for 12 whole hours without seeing the cover for The Raven King! What even is that!?
But yeah, I think my tastes have changed for sure. A few years ago, I would have cared zero percent about blog design posts, or writing posts, BEA, or probably a whole host of other things. It’s funny to think about how I’d probably have skipped some of the posts that now I am super excited about!
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I definitely love learning about the bloggers beyond their love for books as well, it’s nice to know that behind the screen there’s another life! I completely missed TRK’s cover as well until I saw it on someone’s display picture!! this is most horrible, and why I would 100% endorse your inclusion of book news in your wrap up!
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I couldn’t agree more about your post Aentee! I have read so many posts that you’ve captured above about what bloggers find boring – but they aren’t your only blog audience. It’s anything and everything about books that people will read and find interesting – even if it’s the same or a similar topic, even if it’s been covered before, the individual blogger’s personality really does come through each post you know? I hope this post inspires everyone out there too!
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I just thought sometimes we’re too negative about certain posts e.g. hauls and memes – without remembering that there are loads of people out there who would appreciate them. Everyone does not think the same way, after all XD
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I used to do a lot of memes, because I liked reading and making them, but that quickly changed. I was starting to get tired of the same content every time and that’s when I started to explore other things. I love discussion posts! It’s great to see how someone else thinks and I love sharing my own thoughts. Book hauls are the best. It gives me new ideas for books I want to buy.
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I love discussion posts as well, as they’re a place many bloggers can exchange their opinions all at once 😀
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Omg I love this post so much. YES. My blogging changes pretty drastically ALL THE TIME. Like every year I look back to what I was doing before and I’m like “Gee, I was a different blogger then.” XD It’s all subtle changes though. It’s just my voice and style developing I guess *nods* I make sure to always do posts that interest me though. I confess, reading reviews are NOT my favourite. But I looooove and ADORE writing them. *flaps around writing fangirling reviews* So I’m not going to stop. And I think they are important because non-bloggers might google a book and it’s good to see reviews out there. And I love discussions, but I can imagine discussions would be more interesting to bloggers than random people stumbling upon one’s blog? I love writing silly posts. XD Like the one I did recently about “why books should be better with dragons” HAHAH bECAUSE IT’S JUST FUN AND RANDOM. (Although it’s awkward when people think I’m serious. 😛 ) I never read blogs before starting blogging, though, also. #awkward I think that’s why it took me like 2 years to figure out hOW to blog.
ANyway!! I’m all for bloggers changing, as long as they move in a direction they want to. XD
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Your blog posts are always so unpredictable, Miss Cait, I think that’s why I love it so much! I think with you the content no longer matters (even if they’re consistently awesome) – because your voice is so endearing! THERE NEEDS TO BE MORE DRAGONS IN ALL OF THE WORLD.
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I love this post!! I’ve been blogging for so long that I guess I’m pretty old school about posts and kind of got stuck in a routine. I still participate in TTT & WOW because to me they are so much fun and I find a lot of book recommendations that way. I also do book hauls because I just always have, I guess. I know there are bloggers that don’t like these posts anymore, but when I started five+ years ago it was the norm. I’m definitely a creature of habbit. :-\ Fantastic post!!
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I love this perspective! I agree with your hint about finding a few reviewers that ‘fit’ for opinions. I have about a dozen I like for various reasons, and it is fluid. I remove them occasionally from my feed if they are no long my ‘niche’, either because their tastes have changed or mine have. For example, I used to follow several bloggers who consistently reviewed YA fantasy because I used to read a lot of that genre. I kind of burned out on it now, and seldom read it, so they were removed from my list, which now leans heavily towards historical fiction.
I also liked your perspective on memes. Right now I’m in a phase where I’m not participating, because my TBR is overflowing. But when I need ideas, I find these the best way to add to my list!
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